Marketing Manager (Higher Education)

Location: Chicago, IL, USA; hybrid schedule with four in-office days per week, Monday–Thursday.

Salary: USD 70,696.34–127,957.05 per year

Company

hirify.global is a healthcare education organization serving students through five accredited institutions, including Chamberlain University and Walden University.

What you will do

• Own end-to-end marketing strategy and execution for assigned campus and online programs.
• Translate enrollment targets, program goals, and market dynamics into integrated marketing plans across channels and lifecycle stages.
• Develop campaign briefs, content, and creative assets aligned with campus priorities and audience needs.
• Set KPIs, lead and enrollment targets, and performance benchmarks with enrollment and campus operations stakeholders.
• Monitor and optimize paid and owned media performance, including paid search, paid social, and programmatic display.
• Coordinate with enrollment, campus operations, national accounts, legal/compliance teams, vendors, and agencies to deliver consistent and compliant campaigns.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5–7 years of marketing experience.
• Experience managing multi-channel campaigns across digital, CRM, field/local marketing, and content.
• Strong understanding of performance marketing, lead generation, and funnel optimization.
• Ability to analyze performance data and present actionable recommendations to cross-functional stakeholders and leadership.
• Ability to travel approximately 15% and work on a hybrid schedule with four in-office days per week in Chicago.

Nice to have

• Master’s degree.
• Experience in higher education.

Culture & Benefits

• Health, dental, vision, life, and disability insurance.
• 401(k) retirement program with a 6% employer match.
• Flexible Time Off policy and 12 paid holidays.
• Eligibility for an annual incentive program based on individual and organizational performance.
• Work focused on expanding access to healthcare careers and addressing the U.S. healthcare workforce shortage.