12 часов назад
Integrated Marketing Manager
82 770 - 135 975$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Integrated Marketing Manager (CRM/Loyalty): Program-managing complex integrated marketing campaigns, partner activations, and digital retailing initiatives that strengthen membership value and improve engagement and loyalty outcomes with an accent on campaign journeys, cross-functional coordination, and performance optimization. Focus on building executable plans, coordinating internal and external partners, using campaign analytics to refine experiences, and presenting clear recommendations to leadership.
Location: New York, United States; full-time onsite role
Salary: $82,770–$135,975 per year in base pay, with potential eligibility for annual, sales, or other incentive compensation.
Company
is an insurance and financial services organization focused on supporting well-being in mind, body, and wallet.
What you will do
- Program-manage integrated marketing campaigns from initiation through delivery, including objectives, audiences, timelines, and success metrics.
- Design campaign journeys across content, channels, and touchpoints using loyalty, CRM, and engagement best practices.
- Manage Workfront-based planning, milestones, dependencies, approvals, and digital retailing of partnership offerings.
- Coordinate business-line marketers, creative, channel, CRM, digital teams, internal agency partners, and selected external partners.
- Support tagging, testing, optimization, and performance analysis for campaigns and on-site experiences.
- Prepare concise campaign progress, results, insights, and recommendations for Membership & Loyalty leadership.
Requirements
- 4–8 years of relevant experience in integrated marketing, campaign management, CRM, loyalty, or digital retailing.
- Experience leading complex, cross-functional marketing initiatives end to end.
- Strong familiarity with CRM, lifecycle marketing, and campaign analytics.
- Advanced project management skills; Workfront or similar-tool experience is preferred.
- Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
- Must be legally authorized to work in the United States without current or future employer sponsorship.
Nice to have
- Experience in financial services, insurance, or another regulated industry.
- Experience supporting or operating a membership, loyalty, or engagement program.
Culture & Benefits
- Support for professional and personal goals through skill-building and leadership development.
- Philanthropic opportunities and community-building initiatives.
- Contemporary, supportive, flexible, and inclusive benefits and resources.
- Benefits apply to eligible full-time employees.
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