Senior Marketing Manager, Loyalty (Traveltech)

Location: East Coast, United States; remote-friendly collaboration with the option to work onsite as often as desired or as required by the team.

Salary: $160,000–$175,000 annually, plus annual bonuses.

Company

hirify.global Group operates travel and experience brands including hirify.global, Viator, and TheFork, connecting travelers with content, guidance, and two-sided marketplaces.

What you will do

• Own the loyalty marketing strategy, including the hirify.global Rewards value proposition and tiering strategy.
• Plan and execute always-on and seasonal campaigns across paid and owned channels, including welcome offers, sales events, sweepstakes, challenges, and partner-funded promotions.
• Partner with product, engineering, design, analytics, and CRM teams to test and launch new loyalty mechanics, offer targeting, and member perks.
• Use booking and program data to evaluate member behavior, redemption, tier progression, holdout results, and return on investment.
• Run and interpret control tests, translating findings into go/no-go decisions and next steps.
• Benchmark leading loyalty programs and contribute to strategy, campaign briefs, offer quality assurance, and execution.

Requirements

• 5+ years of hands-on marketing experience spanning strategy and execution in travel, e-commerce, subscription, or retail.
• Experience with product marketing, member-facing value propositions, and go-to-market plans.
• Strong analytical skills, including defining metrics and interpreting test results with analytics and data science teams or independently.
• Experience using AI tools for research, analysis, task automation, efficiency, quality, and decision-making.
• Cross-functional leadership experience across product, engineering, design, analytics, and CRM.
• Excellent written and verbal communication skills, with the ability to work at both executive-strategy and detailed-campaign levels.

Nice to have

• Experience with loyalty or membership programs and program economics.
• Familiarity with marketplace or two-sided business dynamics and partner-funded offers.
• Experience at a technology company or in travel, experiences, or marketplace businesses.

Culture & Benefits

• Flexible remote-friendly collaboration, schedules, and work-life balance.
• Annual bonuses, health benefits, donation matching, tuition assistance, and a lifestyle benefit.
• Travel discounts and other employee travel perks.
• Employee assistance program and referral rewards.
• Culture focused on traveler value, fast experimentation, data-driven execution, collaboration, and shared ownership.