2 дня назад
Sr Marketing Manager (Healthcare)
77 400 - 135 400$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr Marketing Manager (Healthcare/B2B Marketing): Developing and executing integrated client lifecycle and account-based marketing campaigns that drive engagement, retention, renewal, expansion, and long-term value with an accent on personalized content, marketing automation, CRM execution, and cross-functional collaboration. Focus on optimizing campaign performance, demonstrating measurable client outcomes through case studies, and translating engagement and adoption data into actionable insights.
Location: Chicago, Illinois, United States
Salary: $77,400–$135,400 per year, plus incentive eligibility
Company
provides healthcare-focused services and solutions supporting client performance, adoption, and business growth.
What you will do
- Develop and execute client lifecycle campaigns across 1:many, 1:few, and 1:1 account-based marketing motions.
- Manage integrated campaign execution, timelines, asset production, creative delivery, brand standards, and quality.
- Partner with Sales and Account Management to prioritize client accounts and align campaigns with retention, renewal, and expansion opportunities.
- Create targeted content, client case studies, onboarding journeys, nurture streams, webinars, events, and sales enablement materials.
- Use marketing automation and CRM platforms to manage client communications, track engagement, and optimize campaign performance.
- Analyze engagement, product adoption, renewal influence, expansion pipeline, and retention metrics, providing actionable insights.
Requirements
- 5 or more years of relevant marketing experience required.
- Experience in B2B marketing, client lifecycle marketing, retention, or account-based marketing.
- Experience using marketing automation and CRM platforms to execute and measure campaigns.
- Experience collaborating with Sales, Account Management, Product Marketing, Product Delivery, and cross-functional marketing teams.
- Strong project management, prioritization, organizational, analytical, written communication, verbal communication, content development, and storytelling skills.
Nice to have
- Relevant degree.
- Healthcare or complex B2B marketing experience.
Culture & Benefits
- Inclusive environment where employees can contribute their skills and talents authentically.
- Opportunities for personal and professional development.
- Comprehensive benefits plan.
- Incentive-eligible compensation.
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