Lifecycle & Loyalty Manager

Location: NYC/Metro Area; hybrid work with onsite attendance at the NYC office in Chelsea 2–3 days per week.

Salary: $130,000–$150,000 annually, plus discretionary annual bonus and equity grant.

Company

hirify.global is a New York-based physical AI and robotics company developing personalized, outcomes-driven bodywork for fitness, hospitality, and wellness environments.

What you will do

• Own lifecycle programs across email, SMS, in-app, and web surfaces, converting interest into first bookings.
• Build onboarding, post-session, rebooking, lapsed, and win-back journeys that develop weekly recovery habits.
• Increase sessions and revenue per member through behavioral segmentation, personalization, upgrades, and package adoption.
• Build and operate referral, review, loyalty, recognition, testimonial, and user-generated content programs.
• Lead A/B and holdout testing, define hypotheses and success criteria, analyze results, and scale effective programs.
• Translate launches and partner activations into audience targeting, message sequencing, lifecycle execution, and measurement plans.

Requirements

• 4+ years of experience in lifecycle, CRM, retention, or growth marketing, ideally in consumer subscription, fitness, hospitality, or multi-location retail.
• Hands-on experience with Braze, including canvases, segmentation, Liquid personalization, and event-based triggers.
• Measurable results improving conversion, repeat rate, or revenue per customer.
• Experience designing and running referral or loyalty programs.
• Strong experimentation, data analysis, QA, writing, and cross-functional collaboration skills.
• Comfort with SQL or a BI tool; Salesforce experience is a plus but not required.

Culture & Benefits

• Mission-driven work at a robotics and AI company focused on recovery and healthier living.
• Employer-paid healthcare coverage, with coverage available for eligible dependents.
• Flexible time off, quarterly Wellness Days, and generous parental leave.
• 401(k) with employer matching and an annual professional development stipend.
• Home office budget, OneMedical membership, dinner when working late, and complimentary hirify.global recovery sessions for employees, friends, and family.