Product Marketing Manager (AI)

Location: Boston, MA, USA. Hybrid role requiring in-office presence three days per week, Tuesday through Thursday.

Annual base salary: $150,000–$180,000, plus eligibility for a target bonus.

Company

hirify.global builds enterprise-grade service software that improves customer and employee experiences, including AI-powered capabilities across its Freshservice platform.

What you will do

• Own positioning, messaging, and go-to-market strategy for AI capabilities across Freshservice.
• Partner with Product Management and Engineering to understand the roadmap, influence product direction, define customer value, and launch new capabilities.
• Develop differentiated narratives and customer-facing content for IT teams, IT leaders, and enterprise buyers.
• Lead cross-functional launches with Sales, Customer Success, Enablement, Demand Generation, PR, and other marketing teams.
• Create sales enablement materials, competitive insights, demos, battlecards, FAQs, and sales plays.
• Use customer research, market insights, competitive intelligence, adoption data, and feedback to improve go-to-market strategy and launch outcomes.

Requirements

• 5+ years of product marketing experience, ideally in B2B SaaS or enterprise software.
• Experience owning positioning, messaging, and go-to-market strategy for complex or technical products.
• Experience bringing AI, machine learning, GenAI, Copilot, agentic AI, automation, or other intelligent software capabilities to market.
• Ability to translate technical capabilities into clear, differentiated customer and business value.
• Experience partnering with Product Management and Engineering and leading complex cross-functional launches.
• Strong field orientation, customer research experience, sales enablement skills, and excellent written, verbal, and storytelling abilities.

Culture & Benefits

• Inclusive environment focused on helping employees find their potential, purpose, and passion.
• Medical, dental, vision, disability, and life insurance options.
• Equity, ESPP, flexible PTO, flexible spending, commuter, and wellness benefits.
• Adoption and parental leave benefits.