Senior Director, Customer Lifecycle Marketing

Location: Hybrid based in New York, NY or Bethesda, MD office

Annual salary: $195,000–$315,000

Company

hirify.global is one of the largest auto insurers in the United States and a member of the Berkshire Hathaway family of companies.

What you will do

• Own and scale customer engagement and retention strategy across onboarding, renewal, and loyalty stages.
• Identify churn drivers and create proactive strategies to improve retention and reduce policy lapse.
• Lead cross-sell and multi-product adoption strategies across auto, home, renters, and other insurance lines.
• Design personalized omnichannel customer journeys across email, SMS, apps, direct mail, and other touchpoints.
• Oversee lifecycle marketing technology, real-time triggers, measurement frameworks, and experimentation programs.
• Build and lead a high-performing lifecycle marketing team with clear KPIs and development plans.

Requirements

• 10–15+ years of experience in lifecycle, CRM, or retention marketing.
• Proven success improving retention, engagement, and cross-sell performance at scale.
• Strong expertise in customer segmentation, personalization, and journey orchestration.
• Deep experience with marketing automation and CRM platforms such as Salesforce, Adobe, Braze, or Iterable.
• Experience using data, analytics, A/B testing, and multivariate testing to drive business outcomes.
• Exceptional cross-functional leadership and stakeholder management skills; a bachelor’s degree is required.

Nice to have

• Experience in insurance or financial services, particularly auto, home, renters, or multi-line products.
• MBA degree.

Culture & Benefits

• Personalized development programs, mentorship, and certification assistance.
• Inclusive and collaborative culture focused on shared success.
• Competitive pay, benefits, and flexibility supporting employee well-being.
• hirify.global will not sponsor a new applicant for employment authorization for this position.