Brand Experience Manager – eCommerce (eCommerce)

Location: Oakland, CA, USA; hybrid workplace. The role includes approximately 10–15% travel.

Salary: $109,400–$215,500 in Zone C, $120,300–$237,000 in Zone B, or $131,200–$258,500 in Zone A per year, depending on work location and other job-related factors. The role is also eligible for incentive plans.

Company

hirify.global develops and markets consumer brands and supports growth through purpose-driven, inclusive business practices.

What you will do

• Execute creative strategies and marketing campaigns for eCommerce across the business unit.
• Partner with media planning on campaigns, maintain brand consistency, and lead test-learn-scale initiatives.
• Lead strategic projects that advance the business unit’s eCommerce brand experience agenda.
• Develop best practices for PDP content, retail media, and creative assets across platforms.
• Collaborate with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
• Coach and develop the Performance Marketing Associate Manager.

Requirements

• Typically 5+ years of CPG experience with a base brand background.
• Experience in brand experience or marketing with a proven campaign execution track record.
• Proficiency in creative briefing and development, retail media, digital content optimization, cross-functional influence, and financial acumen.
• Knowledge of eCommerce platforms including Amazon, Walmart.com, and Instacart.
• Knowledge of PDP optimization, retail media, influencer and UGC programs, and test-and-learn methodologies.
• BS or BA degree required.

Culture & Benefits

• Inclusive, values-based culture focused on professional and personal wellbeing.
• Comprehensive health plans and inclusive fertility and adoption benefits.
• Market-leading 401(k) program with company match.
• Flexible time off, including half-day summer Fridays depending on location.
• Flexibility designed to support different individual needs.