Brand Experience Manager – eCommerce (Retail Media)

Location: Oakland, California, USA; hybrid workplace with approximately 10–15% travel.

Salary: $109,400–$215,500 for Zone C, $120,300–$237,000 for Zone B, or $131,200–$258,500 for Zone A per year, depending on work location.

Company

hirify.global develops and markets consumer brands and serves a diverse consumer base.

What you will do

• Execute creative strategies and eCommerce marketing campaigns across the business unit.
• Partner with media planning, maintain brand consistency, and lead test-learn-scale initiatives.
• Lead strategic projects advancing the business unit’s eCommerce brand experience agenda.
• Develop best practices for product detail page content, retail media, and creative assets across platforms.
• Partner with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
• Coach and develop the Performance Marketing Associate Manager.

Requirements

• Typically 5+ years of CPG experience with base brand experience.
• BS/BA degree.
• Brand experience or marketing background with a proven campaign execution track record.
• Proficiency in creative briefing and development, retail media, digital content optimization, cross-functional influence, and financial acumen.
• Knowledge of eCommerce platforms including Amazon, Walmart.com, and Instacart.
• Knowledge of product detail page optimization, retail media, influencer and UGC programs, and test-and-learn methodologies.

Culture & Benefits

• Inclusive, values-based culture focused on professional and personal wellbeing.
• Comprehensive health plans and inclusive fertility and adoption benefits.
• Market-leading 401(k) program with company match.
• Flexible time off, including half-day summer Fridays depending on location.
• Participation in incentive plans, subject to applicable plan documents and policies.