Senior Manager, Retail Marketing

Location: Los Angeles and San Jose, United States; travel required for store openings, events, and on-the-ground retail work

Company

hirify.global operates a consumer-facing retail business with a growing network of physical stores.

What you will do

• Build and manage an integrated retail marketing calendar covering seasonal campaigns, product launches, local activations, and store openings.
• Own local marketing for stores in Los Angeles, San Jose, and future locations, partnering with shopping centers, local businesses, community organizations, and creators.
• Lead marketing for new store openings from pre-launch activity through grand opening and post-opening customer acquisition.
• Coordinate online-to-offline campaigns with Retail Operations, Brand, Influencer, Creative, CRM, Growth, and Visual Merchandising.
• Develop scalable retail marketing processes, templates, tools, planning workflows, and a store-opening playbook.
• Define KPIs and reporting for store traffic, acquisition, engagement, marketing-attributed sales, and ROMI.

Requirements

• 5–8 years of marketing experience, including 3+ years in direct physical retail marketing within a multi-store consumer retail environment.
• Proven experience running local store marketing programs that drove traffic, customer acquisition, and sales.
• Hands-on experience leading marketing workstreams for multiple new store openings.
• Background in fashion, beauty, lifestyle, or another consumer-facing specialty retail sector.
• Strong knowledge of local market planning, shopping-center partnerships, activations, community engagement, and campaign execution.
• Experience managing budgets, vendors, cross-functional workflows, and performance reporting.

Culture & Benefits

• Independent role with responsibility for prioritizing initiatives and moving programs forward.
• Cross-functional collaboration across retail, brand, creative, influencer, CRM, growth, and digital teams.
• Regular travel for store openings, events, and on-the-ground retail work.
• Focus on measurable commercial impact and scalable operating processes.