Director, Omnichannel And Digital Strategy (Biotech)

TL;DR

Director, Omnichannel and Digital Strategy (Biotech): Designing and executing the company’s digital engagement strategy to support the successful commercialization of hirify.global’ therapies with an accent on personalized, data-driven engagement with healthcare providers and key stakeholders. Focus on building digital capabilities, implementing AI-driven engagement tools, and managing cross-functional initiatives in a highly regulated pharmaceutical environment.

Location: Hybrid in our New York City office or remote on the East Coast in the United States.

Salary: $190,000 - $240,000 USD

Company

hirify.global plc is a biotechnology company dedicated to accelerating patient access to evidence-based innovation in mental health.

What you will do

• Develop and execute hirify.global’ omnichannel engagement strategy to support commercial launch and long-term brand growth within the pharmaceutical market.
• Design and implement digital ecosystems that enable personalized engagement across channels including email, web, CRM, field engagement tools, and marketing automation platforms.
• Lead the development of next best action (NBA) capabilities using AI and advanced analytics to optimize healthcare provider engagement and field effectiveness.
• Oversee digital campaign strategy including email marketing programs, triggered journeys, and audience segmentation aligned with pharmaceutical marketing standards.
• Partner with Marketing and Medical teams to develop scalable digital content strategies and modular content frameworks that meet regulatory and compliance requirements.
• Drive the adoption and optimization of AI-enabled tools that enhance personalization, predictive targeting, and campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, Data Science, Computer Science, or related field (MBA or advanced degree preferred).
• 8–10+ years of experience in omnichannel marketing, digital strategy, marketing technology, or commercial operations within the pharmaceutical or biotechnology industry.
• Demonstrated experience designing and implementing omnichannel engagement strategies in pharmaceutical commercial organizations.
• Strong understanding of pharmaceutical marketing regulations and compliance requirements (e.g., FDA promotional guidelines, MLR review processes).
• Experience implementing or managing marketing automation, CRM platforms, and digital engagement ecosystems commonly used in pharma environments.
• Must have employment rights in the country to which you are applying.

Culture & Benefits

• Committed to building a workplace where everyone’s wellbeing matters.
• Proud of our commitment to diversity and equality.