Vice President, Growth

Location: Remote within the United States; Austin, Texas headquarters option preferred. Up to 20% travel may be required for HQ visits, offsites, and agency or partner meetings.

Salary: $250,000–$300,000 per year base salary, plus a 20% bonus incentive.

Company

hirify.global is a fast-growing direct-to-consumer functional coffee brand with a subscription-based customer model.

What you will do

• Set the annual and quarterly DTC growth strategy, targets, budgets, and operating rhythm.
• Own the DTC P&L and manage acquisition volume, CAC, payback, contribution, and cohort retention as one scorecard.
• Lead paid social, search, TV/CTV, creator, and affiliate acquisition, including agency accountability and media allocation.
• Improve the customer journey from first impression through first order, including landing pages, offers, site experience, and subscription checkout.
• Lead onboarding, email and SMS, win-back, churn reduction, creative testing, cohort reporting, incrementality testing, attribution, and growth analytics.
• Hire and lead the multidisciplinary Growth organization while partnering with Finance, Operations, Product, Brand, the CEO, and senior leadership.

Requirements

• 12+ years of experience in growth, performance marketing, or DTC ecommerce, including 5+ years leading multidisciplinary Growth teams at Director level or above.
• Experience leading a subscription consumable brand through 20%+ annual growth while maintaining or improving month-12 retention, with cohort data to demonstrate results.
• Experience at a DTC brand with $25M+ in revenue; experience scaling beyond $100M is preferred.
• Strong command of CAC, LTV, payback, contribution margin, M3/M12 retention, cohort economics, incrementality testing, media mix modeling, and attribution.
• Hands-on knowledge of paid social, search, TV/CTV, creators, affiliates, subscription lifecycle marketing, email, SMS, churn reduction, and win-back programs.
• Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent experience.

Nice to have

• Experience in coffee, functional beverages, supplements, or another subscription consumables category.
• Experience leading Growth in a subscription-first business with significant recurring revenue.
• Experience balancing aggressive customer acquisition with long-term cohort retention and contribution economics.

Culture & Benefits

• Remote work within the United States, with Austin headquarters access and occasional travel.
• Health, vision, dental, and prescription coverage for team members working 32+ hours per week, with 75% of employee premiums covered.
• Company-sponsored 401(k) with a match of up to 80% of contributions, capped at 5% of salary.
• $500 monthly wellness credit for salaried employees.
• Backup childcare and family support through Helpr.