Growth Marketing Lead

Location: New York, NY; hybrid schedule with in-office work Tuesday, Wednesday, and Thursday

Base salary: $177,200–$250,000 annually

Company

hirify.global is a consumer packaged goods company operating brands including Harry’s, Flamingo, Lume, Mando, and Coterie.

What you will do

• Own the brand’s P&L, revenue and customer growth targets, CAC, contribution margin, and annual and monthly growth plans.
• Set channel mix, budget allocation, and performance strategy across DTC paid media, online and offline channels.
• Define creative territories, approve creative allocation, and provide final sign-off on performance creative.
• Lead social commerce growth across TikTok Shop and affiliate, including product prioritization, creator direction, inventory, and content needs.
• Lead a multidisciplinary brand pod and establish ownership, operating cadences, accountability, hiring, and development.
• Partner with brand marketing, DTC and ecommerce, product, retail, finance, and central creative and community teams.

Requirements

• 8–12 years of experience in DTC growth or performance marketing.
• Direct ownership of a brand’s or business line’s P&L and growth targets.
• Hands-on expertise in paid social, paid search, TikTok Shop, affiliate, social commerce, and offline channels.
• Strong performance creative judgment and the ability to explain why creative works.
• Experience leading cross-disciplinary teams and making decisions using unit economics and contribution margin.
• Ability to work in the New York office Tuesday, Wednesday, and Thursday.

Nice to have

• Experience working in a matrixed organization.
• Curiosity about using AI in day-to-day work.

Culture & Benefits

• Medical, dental, and vision coverage.
• 401(k) match and equity in hirify.global.
• Flexible time off and working hours.
• Learning and development stipend and extended sabbatical options.
• Paid parental leave, including 20 weeks for birth parents and 16 weeks for other paths to parenthood.
• In-office meals, snacks, drinks, events, and free products from the company’s brands.