Lead Data Analyst (Marketing Analytics)

Location: Remote, United States; listed location: Westlake, Ohio

Salary: $107,000–$171,200 per year

Company

hirify.global provides marketing, packaging, print, and supply chain solutions, including creative execution and business process consulting, across 28 countries.

What you will do

• Develop marketing analytics strategies supporting personalization, attribution, and media mix optimization.
• Integrate multi-channel customer behavior data into scalable insight and measurement frameworks.
• Lead cross-functional analytics initiatives and enterprise-wide insights projects.
• Design and oversee testing, predictive modeling, and audience performance measurement initiatives.
• Present insights, consult with executive-level clients, and contribute to solution design and strategic planning.
• Mentor junior analysts and collaborate with marketing technology, IT, account management, and data engineering stakeholders.

Requirements

• At least 9 years of experience in advanced marketing or product analytics.
• Bachelor’s degree in a quantitative field required; a graduate degree is preferred.
• Expertise in Python and/or R, with strong SQL proficiency for data extraction, data model interpretation, and efficient query development.
• Strong knowledge of probability, linear, logistic, and multinomial regression, modern machine learning ensembling, and custom model development.
• Experience building customer and/or store segmentation models, plus strong communication, storytelling, presentation, leadership, and consultative problem-solving skills.
• Must be able to work remotely from the United States.

Nice to have

• Forecasting and custom ARIMAX modeling experience.
• Marketing Mix Modeling, Multi-Touch Attribution, and causal analysis experience.
• Experience with Snowflake, AWS, Databricks, Microsoft Fabric, PySpark, Snowpark, Pandas, graph databases, NoSQL, semi-structured data, and unstructured data.
• Experience with Azure DevOps, Git, Google Analytics, BigQuery, Tableau, Power BI, SiSense, or similar tools.
• Experience using generative AI for coding, research, methodology summaries, and client-facing presentations.

Culture & Benefits

• Full-time employment with medical, dental, and vision coverage.
• Paid time off, disability insurance, life insurance, and parental leave.
• 401(k) with company match, adoption assistance, tuition assistance, and employer or partner discounts.
• Compensation may include bonus, commission, or incentive participation depending on the role.
• Employment offers are contingent on background and drug screening.