Manager, Customer Analytics (Sales & Marketing)

Location: Hybrid role for candidates based in Edmonton, Toronto, Vancouver, or Kitchener-Waterloo, Canada; requires office attendance at least one day per week according to the department schedule.

Salary: CAD 151,200–204,500 annually, with a midpoint of CAD 177,900, plus equity and additional benefits.

Company

hirify.global provides SaaS technology that helps small home service businesses quote, schedule, invoice, and collect payments.

What you will do

• Lead and develop a team of analysts supporting Demand Generation, Brand Marketing, Sales, and Partnerships.
• Set the analytics roadmap, operating model, quality standards, and prioritization framework for Sales and Marketing analytics.
• Build measurement infrastructure connecting acquisition investment with subscription revenue, CAC, LTV, payback, pipeline quality, and go-to-market ROI.
• Lead marketing measurement using MMM, MTA, incrementality testing, experimentation, forecasting, causal inference, and scenario analysis.
• Develop sales, partnership, revenue-funnel dashboards, models, and decision-support tools for planning and performance improvement.
• Partner with senior leaders and technical teams to scale governed self-serve analytics, automation, and responsible AI-assisted workflows.

Requirements

• Deep Sales, Marketing, Growth, Revenue, Demand Generation, Performance Marketing, Channels, Partnerships, or GTM analytics experience, ideally in a high-growth SaaS or subscription business.
• Advanced knowledge of acquisition economics, funnel conversion, channel performance, sales efficiency, partner performance, and subscription revenue growth.
• Hands-on experience with MMM, MTA, incrementality experiments, forecasting, experimentation, budget allocation, and causal inference.
• Expert-level SQL and strong proficiency in Python or R for modelling, automation, statistical analysis, and productionized analytics workflows.
• Experience with modern data stacks and BI tools such as dbt, Snowflake, Redshift, Looker, or Tableau.
• Proven people leadership, roadmap ownership, executive communication, stakeholder management, and responsible adoption of AI-assisted analytics.

Nice to have

• Experience with Robyn, Meridian, PyMC-Marketing, Bayesian modelling frameworks, or equivalent MMM tools.
• Experience in a high-growth SaaS or subscription business.

Culture & Benefits

• Transparent, inclusive, collaborative, and innovation-oriented work environment.
• Extended health benefits with fully paid premiums for body and mind.
• Retirement savings matching through RRSP, TFSA, or FHSA and stock options.
• Talent development, career coaching, learning, and leadership programs.
• One in-person interview may be required, with pre-approved travel expenses covered.

Hiring process

• Complete application questions covering people leadership, SQL, advanced analytics, analytical judgment, and AI-assisted modelling.
• Provide a written example of a media mix modelling, attribution, or incrementality analysis that influenced budget or resource allocation.
• Employment is conditional on a successful identity-verification background check.