Marketing Analytics Lead

Location: Work from home in the United States

Salary: $90,900–$144,430 per year

Company

hirify.global provides banking and financial services, supported by client insights, analytics, and modern data platforms.

What you will do

• Develop analyses, dashboards, and reports covering marketing performance, campaign ROI, funnel metrics, and customer behavior.
• Build self-service visualizations in Power BI and similar business intelligence tools for marketing KPI tracking.
• Develop and maintain scalable data models with accurate and reliable reporting.
• Advise marketing leaders and channel owners on data-driven campaign and program optimization.
• Contribute to measurement frameworks, attribution models, and marketing mix optimization.
• Collaborate with data engineering, digital, and product teams to deliver scalable analytics solutions.

Requirements

• Undergraduate degree or equivalent four-year education.
• At least seven years of hands-on experience in marketing analytics, data visualization, or related roles.
• Experience with modern data architecture, data modeling, cloud data platforms, and data transformation tools.
• Strong programming experience in SQL, Python, or R.
• Experience with Power BI, Tableau, QlikView, or another BI tool.
• Knowledge of marketing funnels, digital metrics, campaign measurement, clickstream analytics, data warehousing, and data governance.

Culture & Benefits

• Work-from-home position with nationwide United States coverage.
• Cross-functional collaboration with analytics, engineering, digital, and product teams.
• Medical, dental, vision, life, and disability insurance.
• Comprehensive leave program and potential variable compensation, bonuses, commissions, or other awards.
• Equal opportunity employment and compliance with applicable laws and regulations.