Manager, Category Strategy (CPG)

Location: Camden, New Jersey, USA. Hybrid working model with the majority of the role based at headquarters; approximately 10–20% travel.

Salary: $113,800–$156,500 per year base salary.

Company

Food and beverage company with a portfolio of established consumer brands, including Campbell’s, Goldfish, Pepperidge Farm, Prego, Rao’s Homemade, and V8.

What you will do

• Support category strategy refresh cycles led by senior strategy leadership.
• Develop shelving recommendations, assortment priorities, category trend analyses, and retailer strategy outputs.
• Translate consumer, shopper, customer, and competitive insights into strategic recommendations.
• Partner with Brand, Sales, Insights, and R&D teams to align category strategy with brand and innovation priorities.
• Build category narratives, strategic content, and selling stories for customer teams and senior leadership.
• Conduct deep-dive analyses of category opportunities, threats, white space, competitive activity, and channel dynamics.

Requirements

• Bachelor’s degree preferred.
• 6+ years of experience in CPG category strategy, brand, consulting, category management, or customer strategy and planning.
• Strong analytical and strategic thinking skills.
• Basic understanding of CPG commercial mechanics, including RGM, trade, innovation, and commercialization.
• Fluency with syndicated data such as Circana or NielsenIQ, retailer POS, planogramming, and shopper insight tools.
• Effective storytelling, framing, presentation, and cross-functional collaboration skills in a matrixed environment.

Culture & Benefits

• Medical, dental, disability, AD&D, and life insurance benefits begin on the first day.
• Matching 401(k) plan with immediate vesting and enrollment from the first day of employment.
• Unlimited sick time, paid time off, and holiday pay.
• Headquarters access to a fitness center, on-site daycare, and company store.
• Employee donation and volunteer matching through the Campbell’s Cares program, plus Employee Resource Groups.