Brand Manager (CPG)

Location: Los Angeles, California, USA. Hybrid schedule with in-office work required Monday-Wednesday and remote work available Thursday-Friday.

Salary: USD 140,000–150,000 per year, with a possible discretionary bonus.

Company

A large privately held consumer brands company operating across food, beverage, wine, floral delivery, health, and wellness markets.

What you will do

• Drive brand strategy and integrated marketing campaigns across TV, digital, social, media, PR, and point-of-sale channels.
• Manage cross-functional initiatives and collaborate with sales, finance, operations, creative, insights, media, and public relations teams.
• Translate syndicated consumer and market data into actionable recommendations and present plans to senior management.
• Develop creative briefs, media plans, retailer-specific programs, and seasonal marketing initiatives.
• Manage and optimize the SKU portfolio, recommending product additions and discontinuations based on business objectives and consumer trends.
• Lead international category planning, product launches, and the extension of US campaigns into international markets.

Requirements

• 6+ years of relevant marketing experience, or an MBA with 3+ years of relevant marketing experience.
• Consumer packaged goods industry experience required.
• Bachelor’s degree in marketing or a related field.
• Experience with eCommerce, packaging, advertising, promotions, merchandising, media, social media, and point-of-sale marketing.
• Experience with syndicated data, preferably IRI or ACNielsen, plus advanced Microsoft Excel, PowerPoint, and Outlook skills.
• Strong analytical, strategic, creative problem-solving, presentation, project management, and cross-functional collaboration skills.

Nice to have

• Experience working in international markets.

Culture & Benefits

• Hybrid work schedule with two remote days per week.
• Medical, vision, and dental coverage, plus a 401(k) with match eligibility.
• Online physician consultations, virtual mental health resources, life coaching, and fitness reimbursements.
• Learning and leadership development programs, webinars, eLearning, and a company-wide mentorship program.
• Career progression, internal mobility, employee community groups, and opportunities to participate in charitable and community initiatives.