Marketing Operations Senior Analyst (Salesforce/Pardot)

Location: Atlanta, Georgia, USA; hybrid work with at least 3 days per week in-office

Salary: $73,000–$124,000 base pay annually, plus bonus or commission, equity, and benefits.

Company

hirify.global operates eVestment, a financial services and capital markets platform supported by marketing, sales, revenue operations, and technology teams.

What you will do

• Administer Pardot/Account Engagement, including user setup, folder governance, platform limits, release reviews, and operational standards.
• Build and maintain Salesforce connected campaigns, forms, automation rules, campaign assets, event programs, campaign members, lists, and data uploads.
• Optimize lead routing, Sales and BDR handoffs, SLAs, training, and feedback loops to improve conversion visibility.
• Build and refresh CRM Analytics/Tableau and Salesforce dashboards for Marketing, Sales, and leadership stakeholders.
• Support connected martech platforms, integration updates, launch readiness, troubleshooting, documentation, adoption, training, and post-launch optimization.
• Maintain process documentation, onboarding materials, data quality standards, field definitions, campaign logic, and source-of-truth references while identifying AI and automation opportunities.

Requirements

• Bachelor’s degree in marketing, business, communications, or equivalent experience.
• 3–5+ years of experience in marketing operations, revenue operations, marketing automation, or campaign operations.
• Hands-on administration experience with Salesforce and Pardot/Account Engagement or a comparable marketing automation platform.
• Experience documenting processes, training users, presenting, supporting operational change management, and following governance and naming standards.
• Strong project management, organizational, communication, and cross-functional collaboration skills.
• Ability to work from the Atlanta office at least 3 days per week in a hybrid environment.

Nice to have

• Experience with CRM Analytics, Tableau, Databricks, Power BI, Salesforce marketing dashboards, or campaign attribution.
• Exposure to 6sense, Goldcast, Storylane, Highspot, Bizzabo, BriteVerify, DemandTools, Knak, Gong, or Monday.com.
• Working knowledge of GDPR, CCPA, CAN-SPAM, marketing privacy, consent, and customer data governance.
• Experience in financial services, SaaS, or capital markets.

Culture & Benefits

• Hybrid home and office schedule with a workplace focused on inclusion and diverse perspectives.
• 401(k) program with a 6% employer match and employee stock purchase program with a 15% discount.
• Medical, dental, vision, health spending account, life and disability plans, paid time off, and paid flex days.
• Paid parental leave, fertility benefits, bereavement leave, gym discounts, and family support programs.
• Education assistance, job skills training, professional development opportunities, volunteer days, and employee resource groups.