Sr Manager Marketing Automation (Salesforce)

Location: West Des Moines, Iowa, United States

Company

hirify.global provides retirement, insurance, and institutional financial products and is backed by Apollo's global investment platform.

What you will do

• Lead the strategy, implementation, governance, and optimization of the marketing automation ecosystem, including Salesforce Marketing Cloud and Salesforce Data Cloud (Data360).
• Own Salesforce Data Cloud as the business lead, defining data architecture, identity resolution, audience segmentation, governance, and platform optimization.
• Develop AI-enabled customer journeys and marketing automation programs for engagement, lead nurturing, lifecycle marketing, and campaign performance.
• Use testing, analytics, and continuous optimization to improve measurable business outcomes.
• Build and lead the Marketing Automation and Marketing Operations team through coaching, talent development, inclusion, accountability, and continuous learning.
• Partner with executive stakeholders, Sales, Distribution, IT, Data, and Marketing to prioritize investments and evaluate emerging technologies.

Requirements

• 6+ years of relevant experience, including 3+ years of formal or informal leadership experience.
• Expertise implementing and optimizing enterprise marketing automation platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud, Marketo, Pardot, or HubSpot.
• Experience with CRM integrations, customer segmentation, personalization, journey orchestration, data architecture, identity resolution, campaign analytics, and A/B testing.
• Strong technical and analytical capabilities, with experience in Salesforce CRM and AI-enabled marketing technologies.
• Bachelor's degree in Marketing, Business, Information Systems, or a related field.

Nice to have

• Experience with AMPscript, SSJS, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, Advertising Studio, HTML/CSS, SQL, Tableau, or Power BI.
• Experience leading teams in a regulated industry, particularly financial services or insurance.
• Salesforce Marketing Cloud, Salesforce Data Cloud, or related certifications.
• MBA or another advanced degree.

Culture & Benefits

• People-Centered Leadership focused on coaching, inclusion, accountability, and continuous learning.
• Opportunity to solve meaningful business challenges at scale and support retirement security for millions of customers.
• Inclusive and dynamic work environment.
• Military Friendly Employer and Equal Opportunity Employer.