12 часов назад
Account Director (Healthcare Media)
97 375 - 149 296$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Account Director (Healthcare Media): Leading audience-centric, insight-driven media strategies and integrated account delivery for pharmaceutical and healthcare clients with an accent on omnichannel planning, HCP and DTC audiences, and performance measurement. Focus on guiding cross-functional teams, advising senior client stakeholders, developing media architectures and budgets, and solving complex healthcare marketing challenges.
Location: Boston, United States
Salary: USD $97,375–$149,296 annually
Company
is a networked experience agency delivering data, technology, creative, media, and strategy solutions for leading global brands.
What you will do
- Lead audience-centric, insight-driven media strategies for HCP, DTC, payer, and other healthcare audiences.
- Oversee channel architecture, budget allocation, annual and tactical planning, optimization, and measurement.
- Translate business objectives, customer insights, market dynamics, and performance data into media recommendations.
- Build senior client relationships, present strategic recommendations, and advise clients on complex marketing challenges.
- Lead, mentor, coach, and develop strategy team members across assigned accounts.
- Collaborate with analytics, investment, activation, client engagement, and creative teams on integrated solutions.
Requirements
- 8+ years of media strategy, planning, or integrated marketing experience.
- 3+ years of people management experience.
- Pharmaceutical, healthcare, or life sciences marketing experience required.
- Experience developing omnichannel media strategies for HCP and DTC audiences.
- Strong knowledge of media research, planning, and measurement tools, including traditional, digital, programmatic, social, search, video, and omnichannel media.
- Strong strategic thinking, problem-solving, presentation, communication, storytelling, and stakeholder-influence skills.
Culture & Benefits
- Inclusive culture focused on belonging, equity, collaboration, empathy, integrity, and respect.
- Medical, dental, vision, and disability coverage.
- 401(k), paid time off, parental and family care leave, and family-forming assistance.
- Tuition reimbursement and flexible time off.
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