1 день назад
Programmatic Media Supervisor (Healthcare Marketing)
90 000 - 115 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Programmatic Media Supervisor (Healthcare Marketing): Managing and optimizing programmatic advertising campaigns for pharmaceutical brands across HCP and DTC/patient audiences with an accent on campaign performance, regulatory compliance, and team leadership. Focus on overseeing trading teams, analyzing data, managing DSPs and audience partners, and resolving MLR, FDA/OPDP, HIPAA, and platform-policy risks.
Location: Chicago, IL, USA; eligible for hire in select U.S. locations.
Salary: USD 90,000–115,000 per year
Company
INTOUCH is a global full-service marketing agency network serving the life sciences industry through creative, media, enterprise solutions, and data analytics services.
What you will do
- Oversee planning, buying, execution, optimization, and reporting for programmatic campaigns supporting pharmaceutical brands and HCP and DTC/patient audiences.
- Manage and delegate work to Programmatic Traders, review deliverables, and maintain campaign quality assurance.
- Lead programmatic strategy and client-facing recommendations for assigned accounts and brands.
- Analyze campaign performance, brand safety, viewability, budgets, audience data, and optimization opportunities.
- Collaborate with Media, Account, Analytics, vendors, data partners, and verification providers.
- Ensure targeting, placements, and campaigns meet FDA/OPDP, MLR, HIPAA, data-privacy, and platform-specific healthcare advertising requirements.
Requirements
- Bachelor's degree or equivalent professional experience.
- 4–7 years of experience in programmatic advertising, data analysis, and campaign management, including hands-on-keyboard experience.
- Expertise with demand-side platforms such as The Trade Desk, DV360, or Amazon DSP, and third-party verification tools such as DoubleVerify, IAS, or MOAT.
- Experience managing programmatic campaigns, data partners, audience creation, budgets, audits, and optimization recommendations.
- Working knowledge of HIPAA, data privacy, pharmaceutical MLR review, FDA/OPDP guidance, and healthcare advertising policies is required.
- Strong leadership, communication, presentation, Excel, problem-solving, prioritization, and mentoring skills.
Nice to have
- Experience in a pharmaceutical or healthcare marketing agency across HCP and DTC/patient campaigns.
- Experience with healthcare-specific DSPs and data partners, PMP deals, premium health publishers, CTV/OTT, digital audio, native, or DOOH.
- Experience managing or mentoring Programmatic Traders and contributing to pitches, proposals, or agency capability presentations.
- Relevant platform or programmatic certifications and experience across pharmaceutical therapeutic areas.
Culture & Benefits
- Focus on improving patient lives and supporting healthcare and life sciences innovation.
- Inclusive environment emphasizing diversity, equity, and inclusion.
- Culture centered on client accountability, collaboration, talent development, communication, and innovation.
- Competitive salary and employee benefits.
- Reasonable workplace accommodations are available during the hiring process.
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