Associate Director, Ad Operations & Programmatic Strategy (Healthcare)

Location: Newark, New Jersey, United States, or Durham, North Carolina, United States

Salary: $115,000–$125,000 annually, plus eligibility for a discretionary company bonus.

Company

hirify.global Ignite, a division of hirify.global and Internet Brands, provides growth and healthcare marketing solutions for healthcare organizations through a portfolio of health and medical brands.

What you will do

• Lead, mentor, and develop three programmatic traders while acting as a hands-on backup trader and escalation point.
• Oversee approximately 200 active line items across impression-based CPM packages and spend-based managed-budget campaigns.
• Manage trafficking, QA, pacing, optimization, budget allocation, and spend reconciliation across campaign portfolios.
• Own the programmatic team’s automation roadmap and integrate AI-enabled workflows for forecasting, reporting, measurement, and optimization.
• Design and implement SOPs, naming conventions, taxonomies, dashboards, playbooks, escalation paths, and SLA expectations.
• Support sales, strategy, account management, and clients with operational feasibility, reporting, optimization recommendations, and programmatic proposals.

Requirements

• 8–10 years of experience in ad operations, programmatic media, or digital media trading, including at least 2 years in a lead or supervisory role.
• Hands-on proficiency with major DSPs such as DV360, The Trade Desk, Xandr/Microsoft, and Amazon DSP, plus ad servers such as Campaign Manager 360, FreeWheel, or GAM.
• Experience applying AI or automation to media workflows and coaching teams toward AI-enabled ways of working.
• Experience managing both CPM/impression-based and budget/spend-based campaign structures, including portfolios with 100+ line items.
• Strong knowledge of auction mechanics, deal IDs, PMPs, audience targeting, brand safety, and viewability.
• Strong communication skills for translating technical operations into clear reporting and recommendations.

Nice to have

• Healthcare advertising experience and familiarity with HIPAA considerations.
• Experience with PulsePoint DSP / LIFE, ideally including three years of campaign trafficking, build, and launch experience.
• Proficiency with Looker, Tableau, Google Data Studio, or equivalent reporting tools.
• Experience managing offshore teams and supporting sales teams with programmatic strategy and proposals.

Culture & Benefits

• Direct leadership of a programmatic operations team with onshore and offshore coordination.
• Health, dental, and vision insurance.
• Paid time off, including vacation, sick leave, and flexible holidays.
• 401(k) retirement plan with employer matching.
• Life and disability insurance, employee assistance, and applicable commuter or transit benefits.