Vice President of Marketing (B2B Marketing)

Company

Lead STARC’s marketing function and enterprise go-to-market strategy across brand, demand generation, performance marketing, and market research.

What you will do

• Develop and execute comprehensive marketing and multi-year go-to-market strategies aligned with revenue objectives and market-share growth.
• Lead market intelligence, customer research, competitor analysis, positioning, and value proposition development across markets and partner channels.
• Oversee brand management, creative direction, customer experience, campaign programs, content marketing, ABM, product launches, cross-sell, and retention initiatives.
• Drive demand generation, digital and performance marketing, MarTech adoption, sales enablement, pipeline contribution, and measurement of CAC, LTV, ROAS, and marketing ROI.
• Manage marketing budgets and P&L accountability while selecting and directing external agencies, technology providers, and partners.
• Build a high-performance marketing organization through hiring, coaching, delegation, succession planning, and data-driven continuous improvement.

Requirements

• 15+ years of progressive B2B marketing experience, including at least 5 years in VP-level leadership.
• Experience managing a marketing-influenced revenue pipeline of $50M+ and consistently achieving quarterly pipeline targets.
• Direct accountability for annual marketing budgets of $5M+, ROAS, campaign ROI, and CAC.
• At least 10 years of experience hiring, managing, and scaling teams of 10–20 full-time marketing professionals and external partners.
• Hands-on experience with marketing websites and front-end technology stacks, including headless CMS, marketing automation, analytics platforms, and related applications.
• Experience marketing products that combine hardware, software, and services, particularly recurring-revenue or SaaS offerings; acquisition integration or adjacent product launches are required experience areas.

Nice to have

• Construction-related experience.

Culture & Benefits

• Senior Leadership Team role focused on enterprise alignment, disciplined prioritization, collaboration, and risk management.
• Medical, dental, and vision insurance options.
• HSA and FSA options, including an employer HSA contribution for eligible employees.
• Life, disability, accident, critical illness, and hospital indemnity insurance options.
• Employee Assistance Program, virtual care resources, paid time off, company holidays, and a 401(k) retirement plan.