West Regional Sales Manager (Foodservice)

Location: Remote - California, United States

Salary: $109,400–$258,500 annually, depending on U.S. labor-cost zone, location, skills, experience, and other job-related factors. The role is also eligible for participation in incentive plans.

Company

hirify.global develops and markets consumer brands, including foodservice products such as Hidden Valley Ranch® and Kingsford® Professional.

What you will do

• Lead sales execution and accelerate growth across the Away From Home foodservice business in the Western United States.
• Manage regional foodservice brokers, distributors, commercial operator accounts, and new business opportunities.
• Develop customer growth strategies, joint business plans, distribution expansion, menu penetration, and sustainable sales pipelines.
• Deliver results across customer sales, volume, gross margin, profitability, forecast accuracy, trade investment ROI, and customer and distributor growth.
• Partner with Marketing, Culinary, R&D, Supply Chain, Customer Service, Sales Planning, QA, Finance, and external customers.
• Use market data, customer insights, AI-powered tools, and digital technologies to improve planning, productivity, and decision-making.

Requirements

• Bachelor’s degree.
• 5+ years of Away From Home or foodservice sales experience within a CPG company.
• Demonstrated success managing foodservice broker networks and regional distributor relationships.
• Experience managing regional commercial operator accounts, winning new business, and developing customer pipelines.
• Strong understanding of foodservice distribution, operator selling, back-of-house operations, trade investments, profitability, forecasting, and demand planning.
• Proficiency with Microsoft Excel, PowerPoint, CRM systems, Power BI, Technomic, and Datassential.

Nice to have

• Experience selling nationally branded food products.
• Experience with non-commercial foodservice channels, including colleges and universities and travel and leisure.
• Experience launching menu innovation and branded menu partnerships.
• Familiarity with foodservice culinary applications and menu development.

Culture & Benefits

• Remote work arrangement for the California-based role.
• Inclusive, values-based culture focused on professional and personal wellbeing.
• Comprehensive health plans and a market-leading 401(k) program with company match.
• Flexible time off, including half-day summer Fridays depending on location.
• Inclusive fertility and adoption benefits and additional wellbeing support.