Senior CRM Executive (E-Commerce)

Location: Hybrid attendance at Head Office in Greater Manchester is required; this is not a remote role.

Company

hirify.global is a UK-based omni-channel retailer specialising in streetwear and sportswear, with a strong focus on digital transformation and data-driven decision-making.

What you will do

• Develop and deliver a data-led CRM strategy focused on retention, customer lifetime value, and commercial growth.
• Own the CRM testing and optimisation roadmap, including A/B and multivariate testing across journeys, messaging, content, personalisation, frequency, and channels.
• Design and optimise automated lifecycle programmes covering welcome, onboarding, browse and basket abandonment, post-purchase, reactivation, and loyalty journeys.
• Build behavioural, transactional, and predictive customer segments for personalised communications.
• Analyse campaign and customer performance, build CRM dashboards and reporting, and identify opportunities to maximise engagement and ROI.
• Partner with Data, Analytics, Ecommerce, and Product teams while leading and developing the CRM team.

Requirements

• Significant CRM experience in ecommerce or retail.
• Proven success developing data-led CRM and lifecycle strategies.
• Strong analytical skills and experience interpreting customer data and performance metrics.
• Hands-on experience delivering structured testing and optimisation programmes.
• Expertise in customer segmentation, personalisation, and marketing automation.
• Strong stakeholder management, communication, and leadership skills, with the ability to work hybrid from Head Office in Greater Manchester.

Nice to have

• Experience with Salesforce Marketing Cloud, Bloomreach, Braze, Klaviyo, or Emarsys.
• Expertise in UK culture and strong affinity with streetwear and sportswear brands.

Culture & Benefits

• Collaborative work across Ecommerce, Data, Digital, and Product teams.
• A test-and-learn culture focused on customer behaviour, experimentation, and continuous improvement.
• Support for professional development through training, new opportunities, and skill building.
• Fun, supportive, and inclusive working environment.

Hiring process

• Applications are reviewed individually.
• Selected candidates are invited to an informal call or Teams video conversation.
• The conversation covers the role, mutual fit, experience, and motivation.