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TL;DR
Head of Marketing (LATM): Leading end-to-end marketing strategy for the LATM region with an accent on demand generation, partner marketing, and brand positioning. Focus on building a durable market presence for AI software engineering tools among enterprise and technical audiences.
Location: Must be based in or able to operate within the LATM region (specifically Brazil and Mexico)
Company
Cognition is the creator of Devin, the first AI software engineer, backed by a team of world-class competitive programmers and leaders from top-tier AI and tech companies.
What you will do
Own the end-to-end marketing motion for the LATM region, including brand presence, demand generation, and customer case studies.
Partner with LATM sales teams to align marketing activities with pipeline priorities and target accounts.
Develop and execute vertical ABM strategies and targeted campaigns based on customer outcomes.
Lead the partner marketing motion, creating co-marketing programs with resellers, SIs, and platform partners.
Localize global positioning and messaging to ensure relevance for enterprise and technical audiences in the region.
Manage regional events strategy, including owned events and third-party sponsorships.
Requirements
5–10 years of experience in enterprise B2B GTM, with a focus on LATM marketing.
Fluent in Portuguese, Spanish, and English, with the ability to navigate cultural nuances.
Proven experience across demand generation, field marketing, and partner marketing.
Strong operational skills with the ability to build programs in an undefined environment.
Ability to translate complex technical AI and developer tool products into compelling messaging.
Nice to have
Experience in developer tools, AI/ML, or engineering productivity platforms.
Background at a company with a services-plus-product model.
Existing relationships with key SIs and resellers in Brazil.
Culture & Benefits
Opportunity to work with a talent-dense team of world-class engineers and founders.
High-impact role building a market presence from the ground up.
Commitment to equal opportunity and inclusive hiring practices.
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