Senior Brand Manager (CPG)

Location: United States; remote

Company

hirify.global is a consumer brand with direct-to-consumer, Amazon, and retail channels.

What you will do

• Develop go-to-market strategies for campaigns and product launches, including positioning, creative direction, and integrated execution.
• Build brand plans with creative, channel, social, events, and partnerships teams.
• Translate consumer insights and brand strategy into activations that drive awareness, trial, and loyalty.
• Maintain cohesive brand expression across DTC, Amazon, retail, social, events, and partnerships.
• Identify culturally relevant opportunities and support partnerships that drive affinity, acquisition, and retention.
• Report performance and learnings while keeping cross-functional initiatives aligned and on strategy.

Requirements

• 6+ years of experience in brand management or an equivalent marketing role, ideally in CPG.
• Experience developing and executing integrated brand plans and go-to-market strategies.
• Experience in a DTC-first business with omnichannel exposure across Amazon and retail.
• Ability to translate consumer insights and brand strategy into resonant marketing.
• Strong project management, communication, problem-solving, and cross-functional collaboration skills.
• Ability to work independently, take ownership, move quickly across multiple workstreams, and contribute original ideas.

Culture & Benefits

• Remote work for team members working 32+ hours per week.
• Medical, vision, dental, and prescription coverage, with 75% of employee premiums covered.
• 401(k) plan eligibility beginning on the first day of the fourth month, with a company match of up to 80% of contributions capped at 5% of salary.
• Salaried employees receive a $500 monthly wellness credit through JOON.
• Access to Helpr backup childcare and family support services.