Brand Experience Manager – Purell Consumer Accelerator (CPG)

Location: Oakland, California, USA; hybrid workplace

Salary: $109,400–$215,500 (Zone C), $120,300–$237,000 (Zone B), or $131,200–$258,500 (Zone A) annually, plus eligibility for incentive plans.

Company

A consumer products organization developing and marketing brands at global scale, combining entrepreneurial brand teams with broad corporate capabilities.

What you will do

• Lead brand strategy activation across consumer and customer touchpoints.
• Build consistent brand expression across digital marketing, social, influencer, retail, PR, and other communications.
• Own integrated brand and commercial planning across brand, media, shopper, and sales.
• Drive ecommerce performance across Walmart, Target, Instacart, and Amazon, including product detail page, assortment, and content optimization.
• Translate consumer and customer insights into creative briefs and campaigns with Commercial, Insights, Customer, Finance, and Analytics teams.
• Manage measurement, learning, optimization, shared brand experience teams, and agency partners.

Requirements

• 5+ years of CPG experience, including digital, social, and retail marketing.
• Background in brand experience or marketing with ownership of full-funnel media and measurable campaign results.
• Experience leading cross-functional teams and agency partners.
• Experience with integrated creative development across digital, ecommerce, and retail.
• Knowledge of Amazon, Walmart.com, Instacart, product detail page optimization, retail media, influencer or UGC programs, and test-and-learn methodologies.
• Bachelor’s degree and a strong analytical mindset; approximately 10–15% travel required.

Culture & Benefits

• Inclusive, values-based culture focused on professional and personal wellbeing.
• Comprehensive health plans and a company-matched 401(k) program.
• Flexible time off, including half-day summer Fridays depending on location.
• Inclusive fertility and adoption benefits.
• Hybrid work environment with support for diverse perspectives and participation.