6 дней назад
AEO/GEO Lead (AI Search)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
AEO/GEO Lead (AI Search): Defining and executing AI Search strategies for a large-scale retail ecosystem, improving the discovery, retrieval, citation, and recommendation of products and content across AI-powered platforms with an accent on structured data, entity architecture, product information, and feed optimisation. Focus on measuring AI visibility and commercial impact, designing retrieval experiments, and shaping the roadmap for AI-driven retail discovery and conversational commerce.
Location: Poland St, London, UK
No salary specified.
Company
Frasers Group operates a global retail ecosystem spanning sports, premium, luxury, entertainment, and established brands including , Sports Direct, USC, Frasers, and GAME.
What you will do
- Define and execute AEO/GEO and AI Search strategy across multiple retail brands.
- Improve how products and content are retrieved, interpreted, cited, and recommended across ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot, and other AI discovery platforms.
- Establish best practices for product and category pages, editorial content, buying guides, structured data, entity optimisation, and AI-readable content.
- Partner with Trading, Feed, and Product teams to optimise Google Merchant Center feeds and product attributes.
- Develop measurement frameworks, experimentation methods, retrieval analysis, and reporting for AI visibility, engagement, traffic, and revenue.
- Shape the long-term roadmap for AI-first retail discovery, conversational commerce, and shopping agents.
Requirements
- Strong SEO experience covering technical SEO, content strategy, entity optimisation, and large-scale eCommerce.
- Experience working in large-scale eCommerce environments.
- Understanding of search intent, content strategy, and product data.
- Experience with GSC, GA4, and SEO tools such as Botify and Ahrefs.
- Strong analytical skills and the ability to translate data into business impact.
- Experience collaborating with Product, Engineering, Editorial, Analytics, and Trading teams.
Nice to have
- Experience with AI/LLM platforms and AI search ecosystems, including ChatGPT, Gemini, Perplexity, Copilot, or Claude.
- Hands-on experience with AEO, GEO, AI visibility optimisation, or AI retrieval strategies.
- Experience with Google Merchant Center feed optimisation, entity SEO, structured data, and experimentation.
Culture & Benefits
- Full-time role within a large retail organisation focused on digital innovation and brand experiences.
- Recognition programmes including Frasers Champion and Fearless 1200.
- Head-office employees spend one to two days each financial year in a store or warehouse to understand frontline operations.
- Free gym classes, discounted gym memberships, and access to the Frasers Fit wellbeing programme.
- Free access to Retail Trust support, including a 24-hour wellbeing helpline, counselling, and financial and legal assistance.
Hiring process
- Initial recruiter interview focused on behaviour, culture, and values.
- One or two further interviews with the Hiring Manager and wider team.
- Later stages may include a technical presentation or task.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →