1 день назад
SEO & GEO Strategy Lead
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
SEO & GEO Strategy Lead (SEO/AI search): Developing search visibility strategies across traditional search engines and emerging AI platforms with an accent on GEO measurement, content opportunities, and cross-team consultancy. Focus on building citation and attribution frameworks, testing LLM prompts, benchmarking competitors, and translating SEO and AI visibility insights into client campaigns.
Location: London, England, United Kingdom; hybrid, with 2 days in the office per week
Company
Social and content agency combining content expertise, channel best practice, and technology to deliver digital-first work for international brands.
What you will do
- Lead SEO and GEO strategy across Distribution, Editorial, Growth, Retainer, and Performance teams.
- Track SEO, GEO, and AI search developments and turn them into actionable frameworks and recommendations.
- Translate AI citation gaps and competitor GEO benchmarks into prioritised content opportunities.
- Define GEO as an acquisition channel, including impressions, citations, referral attribution, reporting cadences, and LLM prompt testing.
- Provide search insights for content calendars, proposals, campaigns, social content, web articles, influencer activity, and PR.
- Consult with clients and senior stakeholders, develop processes and learning materials, and support new business pitches.
Requirements
- In-depth experience with SEO and analytics tools, including Google Search Console, Google Trends, Meltwater GenAI Lens, Adobe Analytics, SEMrush, and SEO rank trackers.
- Experience creating measurement frameworks and attribution models.
- Ability to assess and recommend agency-standard tools.
- Strong cross-team collaboration and client-facing experience.
- Experience working with both B2B and B2C clients.
- Experience with global clients and an understanding of Digital PR, earned media, backlinks, and brand mentions.
Culture & Benefits
- Private healthcare and life insurance.
- 25 days or more of annual holiday.
- Annual team mini-break in the UK or abroad.
- Regular social events and an open, engaging, inspirational culture.
- Recognised by Campaign Magazine's Best Places to Work for eight consecutive years.
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