1 день назад
Manager, Content Marketing (SEO/AEO, Cybersecurity)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Content Marketing (SEO/AEO, Cybersecurity): Leading organic discoverability and content performance across traditional search engines and AI-powered answer experiences with an accent on SEO strategy, AEO, analytics, and campaign alignment. Focus on building content roadmaps, optimizing authoritative product narratives, and translating performance data into actionable guidance for content and marketing teams.
Location: London Office
Company
develops AI-driven cybersecurity solutions that detect and respond to novel, real-time cyber threats.
What you will do
- Lead organic discoverability strategy across traditional search engines and AI-powered answer experiences.
- Develop SEO and AEO programs covering keyword research, content opportunity analysis, on-page optimization, and content refreshes.
- Build and maintain a prioritized content roadmap aligned with search demand, campaigns, product launches, and business priorities.
- Partner with Campaigns, Product Marketing, Content, Web, Digital, Marketing Operations, and Analytics teams to connect organic performance with demand generation and pipeline.
- Write SEO/AEO briefs and guide writers, agencies, and freelancers in creating authoritative, discoverable content.
- Monitor and report on organic performance, recommend improvements, and manage SEO agencies and external partners where needed.
Requirements
- Extensive experience in SEO and organic content marketing, including significant experience in a B2B or technology environment.
- Hands-on experience managing technical, on-page, and off-page SEO with measurable improvements in organic visibility and traffic.
- Strong understanding of how content supports demand generation and integrated marketing campaigns.
- Fluency with SEO tools including Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4.
- Strong analytical, written communication, process management, and stakeholder guidance skills.
- Experience using AI tools for content creation, optimization, research, or workflow automation.
Nice to have
- Experience with cybersecurity, cloud, or enterprise IT content.
- Familiarity with structured data and schema markup implementation.
- Hands-on AEO experience or familiarity with emerging AEO practices.
- Experience working with distributed or international content teams.
Culture & Benefits
- 23 days of holiday plus public holidays, increasing to 25 days after two years.
- Additional birthday day off.
- Private medical insurance for the employee, cohabiting partner, and children.
- Life insurance worth four times base salary and a salary sacrifice pension scheme.
- Enhanced family leave, confidential Employee Assistance Program, and cycle-to-work scheme.
- Culture focused on ownership, collaboration, high standards, urgency, learning, integrity, and accountability.
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