Marketing Specialist (SEO)

Location: Brasov, Romania; onsite

Company

Global provider of electrical connection and protection solutions, designing, manufacturing, marketing, installing, and servicing products for buildings, equipment, and critical processes.

What you will do

• Drive ROI-focused digital marketing activities and execute the digital media strategy for the Systems Protection segment.
• Shape AI and digital initiatives across search, content discovery, guided selling, and generative experiences.
• Develop and drive SEO, AEO, and GEO strategies in collaboration with enterprise and business leaders.
• Analyze search, web, and user data across the digital customer journey to define optimization measures and business recommendations.
• Translate business requirements into technical specifications, user stories, and related documentation.
• Coordinate requirements across enterprise digital, IT, external agencies, technology partners, product management, sales, and marketing.

Requirements

• Bachelor’s degree in Communications, Marketing, Data Management, or equivalent experience preferred.
• At least three years of digital marketing experience in a matrixed organization or agency.
• Experience with sales, marketing, e-commerce, and digital customer experience processes in an international B2B environment.
• Strong knowledge of SEO, AEO, GEO, modern search technologies, web analytics, and data-driven optimization.
• Ability to structure business requirements and collaborate effectively with technical and business teams across multiple time zones.
• Advanced English skills required.

Nice to have

• Experience with Coveo or comparable enterprise search platforms.
• Knowledge of CMS, PIM, digital commerce, product data management, and marketing technologies.

Culture & Benefits

• Work within a global organization with diverse operations and international collaboration.
• Opportunities to contribute to community initiatives and receive support for philanthropic activities.
• Culture centered on customer focus, accountability, innovation, adaptability, integrity, respect, and teamwork.
• Employee benefits designed to support everyday needs.