Paid Media Manager (E-commerce)

Location: Manchester, United Kingdom. The role is based at the Trafford Park office, with a flexible working scheme including 15 work-from-home days per year.

Company

hirify.global is an independent UK fragrance retailer offering mainstream and luxury fragrances through more than 220 stores, online channels, an app and mobile site.

What you will do

• Own the strategy, planning and performance of Paid Media across Paid Search, Display and Retargeting, with a focus on Google Ads, Shopping and Performance Max.
• Manage budgets and optimise campaigns against revenue, ROAS, COS and customer acquisition targets.
• Develop audience, keyword, product and campaign expansion opportunities, and lead testing across bidding, creative, landing pages and campaign structures.
• Oversee Google Merchant Centre and product feed optimisation, supporting trading periods, product launches and wider marketing campaigns.
• Lead the SEO strategy and roadmap, coordinate technical, on-page and content optimisation, and manage the external SEO agency.
• Own Paid Media and SEO reporting, using performance data to present insights and recommendations to senior stakeholders.

Requirements

• Proven experience in Paid Media, PPC, Performance Marketing or Search, ideally in retail or e-commerce.
• Strong hands-on experience with Google Ads, including Search, Shopping and Performance Max.
• Experience with Display, Retargeting, audience segmentation and customer journeys, plus some hands-on Paid Social campaign execution.
• Strong understanding of SEO, including technical, on-page and content optimisation, and experience managing an external SEO agency.
• Experience managing budgets and delivering against ROAS, COS, revenue and customer acquisition targets.
• Strong analytical, Excel, communication and stakeholder management skills, with experience using GA4, Google Search Console, Google Merchant Centre, Semrush and Screaming Frog.

Nice to have

• Experience in a high-volume e-commerce environment.
• Experience with CRO, A/B testing, additional Paid Media channels and customer data audiences.
• Understanding of AI and generative search.

Culture & Benefits

• Flexible working scheme with 15 work-from-home days per year, duvet days and flexible working hours.
• State-of-the-art Trafford Park office with transport links and free onsite parking.
• Free onsite gym facilities.
• Staff discounts on fragrances.
• Progression and development opportunities within a growing Digital and E-commerce team.

Hiring process

• Apply by uploading a CV through the careers page.