Senior Director, Brand Marketing Strategy (Luxury Jewelry)

Location: Hybrid role based in New York, NY (Tribeca), United States

Salary: $190,000–$215,000 per year, plus potential bonus and benefits.

Company

hirify.global is an American luxury jewelry company creating contemporary collections for women and men, with retail and authorized retail distribution across the United States, Canada, Hong Kong, France, and other global markets.

What you will do

• Develop and execute comprehensive go-to-market strategies and 360-degree plans for product launches and campaigns.
• Create channel strategies across paid advertising, social, site, CRM, retail, loyalty, and VIP customer programs.
• Lead campaigns from inception through market launch, coordinating cross-functional teams, timelines, objectives, and execution.
• Shape product positioning, messaging, campaign narratives, and content strategies with Brand Strategy, Insights, Intelligence, and Creative teams.
• Use market research, customer insights, testing, and competitive analysis to identify growth opportunities and optimize campaigns in flight.
• Define KPIs, monitor performance, and deliver data-driven recommendations for current and future campaigns.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field; an MBA is preferred.
• Strong experience managing product launches and cross-functional teams.
• Exceptional analytical, strategic, problem-solving, interpersonal, and communication skills.
• Ability to work in a fast-paced and evolving business environment.
• Deep understanding of customer behavior, market dynamics, project management, and budget control.
• Familiarity with tools and technology used for go-to-market execution.

Culture & Benefits

• Creative and collaborative environment grounded in self-expression, innovation, craftsmanship, equity, and inclusion.
• Healthcare benefits and a 401(k) plan for eligible employees.
• Bonus eligibility and employee discounts.
• Summer Fridays for corporate roles.
• Generous paid time off and sick time.