Director, Content Strategy & Social

Location: New York, NY, USA; hybrid work model

Salary: $152,800–$201,400 per year, plus potential bonus and benefits

Company

hirify.global creates premium denim and foundational wardrobe pieces focused on quality, authenticity, versatility, and sustainability.

What you will do

• Define and oversee the end-to-end content lifecycle from concept and production through distribution across owned, paid, and earned channels.
• Develop social-first content strategies for Instagram, TikTok, Substack, and emerging platforms, connecting creative output to brand and business objectives.
• Set KPIs, manage reporting, and use consumer insights and performance data to improve content and paid social results.
• Lead influencer campaign strategy, including talent selection, vetting, briefing, and creative direction, with a focus on TikTok.
• Manage creative strategists and social experts, recruit and develop talent, and build a high-performance content team.
• Build editorial calendars, scalable content formats, repeatable series, platform partnerships, and budgets for production, creators, and innovation.

Requirements

• 8+ years of relevant experience managing social, influencer, and content programs for global brands.
• Exceptional social and digital brand expertise with a creative, data-centric mindset and experience in the content creator economy.
• Significant leadership experience, including driving business change and growth and managing multi-stakeholder relationships.
• Strong editorial judgment and the ability to translate briefs into actionable insights and platform-native creative.
• Excellent organization, communication, interpersonal, and project management skills, including experience producing C-suite presentations.
• Ability to balance brand and business priorities in a fast-paced, matrixed environment.

Culture & Benefits

• Medical, dental, prescription, and vision insurance for eligible associates and family members.
• Family planning support, fitness discounts, and medical travel benefits.
• Associate discounts across hirify.global, J.Crew, and J.Crew Factory.
• Summer Fridays with the office closing at 1:00 PM on Fridays during the summer months.
• PTO and a winter break at the end of December for eligible full-time Home Office associates.
• Commitment to diversity, equity, belonging, sustainability, and community impact.