Senior CRM Executive (CRM)

Location: Meadow Ln, Shirebrook, Mansfield, UK

Company

hirify.global is part of Frasers Group, a retail group building a global ecosystem of sports, premium, and luxury brands through digital innovation and store experiences.

What you will do

• Design and deliver CRM campaigns across multiple European markets in partnership with marketing and cross-functional teams.
• Own the EU email marketing calendar and align content with trading trends, commercial priorities, and seasonal moments.
• Lead end-to-end omnichannel customer journeys, audience activation, segmentation, and lifecycle workflows.
• Build market-specific customer segments and produce personalized email and cross-channel communications.
• Track campaign performance, including open rates, click-through rates, conversion, and retention, and turn findings into recommendations.
• Oversee email deliverability, CRM value measurement, data collection practices, and the use of the CRM technology stack.

Requirements

• Experience developing and executing CRM campaigns covering segmentation, content creation, automation, and performance analysis.
• Proficiency with CRM software, email marketing platforms, and marketing automation tools.
• Strong analytical and communication skills, with the ability to present CRM strategies and results to technical and non-technical stakeholders.
• Understanding of European consumer preferences, cultural nuances, and communication trends.
• Experience improving customer engagement, retention, and loyalty through CRM initiatives.
• Fluent English required; proficiency in additional European languages is advantageous.

Nice to have

• Familiarity with Emarsys and Klaviyo.
• Proficiency in additional European languages.

Culture & Benefits

• Recognition programmes including monthly peer-nominated awards and Fearless 1200 performance-based rewards.
• Head office employees spend one to two days each financial year in a store or warehouse to understand frontline operations and customers.
• Free employee gym classes, discounted gym memberships, and access to the Frasers Fit wellbeing programme.
• Free access to Retail Trust support, including a 24-hour wellbeing helpline, counselling, and financial and legal assistance.

Hiring process

• Recruiter interview focused on behaviour and alignment with company culture and values.
• One or two further interviews with the hiring manager and wider team, focused on technical skills.
• The process may include a presentation or practical task.