Senior Manager, Go-To-Market Strategy - Multifamily Channel (PropTech)

Location: Oak Brook, Illinois, United States; full-time onsite role

Salary: $129,700–$209,200 per year, plus benefits, 401(k) contribution, and eligibility for a short-term incentive plan.

Company

hirify.global Group is a global provider of intelligent access solutions, including LiftMaster, hirify.global, and myQ connected-home products and services.

What you will do

• Define, own, and adapt the Multifamily channel go-to-market strategy, including target segments, value propositions, and route-to-market models.
• Lead joint business planning with dealers, distributors, and strategic partners, setting growth, profitability, and share targets.
• Make segmentation, partner selection, pricing, rebate, program, funding, and initiative prioritization decisions.
• Establish budgets, operational objectives, governance processes, performance metrics, forecasting inputs, and investment reviews.
• Build executive relationships with Multifamily partners, lead commercial negotiations, and represent hirify.global Group with industry stakeholders.
• Lead, develop, motivate, and retain the go-to-market team while managing performance and employee development.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 10+ years of experience in sales, strategic planning, marketing, channel management, or related go-to-market roles.
• Experience with professional distribution, dealer, and installer channels in B2B or B2B2C environments.
• Experience in multifamily, proptech, SaaS, or connected-home ecosystems.
• Demonstrated experience leading and developing a team, including performance management.
• Strong analytical, conceptual, financial, communication, influencing, and prioritization skills in complex, fast-paced environments.

Nice to have

• Master’s degree or MBA.
• Cross-functional experience with IoT consumer products and services.

Culture & Benefits

• Comprehensive benefits package and 401(k) contribution, subject to eligibility requirements.
• Short-term incentive plan participation, subject to applicable plans and policies.
• Inclusive equal-opportunity workplace welcoming employees from diverse backgrounds and lived experiences.
• Professional development through educational workshops, publications, networking, and professional societies.
• Confidential accommodations support is available for applicants with disabilities.