Digital Product Director (AI)

Location: London, United Kingdom. Based out of the London studio with an in-person-first model, including at least three days per week in the studio. Must be based in the UK and have unrestricted right to work in the UK. Visa sponsorship is not available.

Salary: £90,000–£100,000 GBP per year, depending on experience.

Company

Design and innovation consultancy helping organisations create human-centred digital products, services, and innovation capabilities.

What you will do

• Lead complex digital product engagements from brief through to market, owning quality, pace, and client relationships.
• Act as the primary client contact for strategic accounts and develop trusted senior stakeholder relationships.
• Direct multidisciplinary teams while maintaining rigour, craft, and delivery momentum.
• Guide clients in designing AI-native products, agentic systems, human–AI collaboration, and non-deterministic interfaces.
• Prototype and pressure-test concepts using clickable mockups, coded proofs of concept, and live AI models.
• Build the AIx practice through new tools, methods, thought leadership, mentoring, business development, and follow-on work.

Requirements

• Senior or director-level experience leading and launching complex digital products across in-house and consultancy environments.
• Track record of shipping products where AI meaningfully changes product capabilities and user experience.
• Fluency in agentic systems, LLM-powered capabilities, human–AI interaction patterns, and their practical trade-offs.
• Confidence with Figma and early-stage prototyping, including coded proofs of concept and live models.
• Strong people leadership, including talent development, performance management, and cross-functional team leadership.
• Experience scoping new work, writing proposals, presenting to senior clients, navigating stakeholders, and applying UX and interaction design fundamentals.

Nice to have

• Experience shipping AI-native products and building innovation practices within larger organisations.
• Familiarity with the EU AI Act and the wider European AI regulatory landscape.
• Experience in health, financial services, consumer technology, retail, or sustainability.
• Fluency in a second European language.

Culture & Benefits

• Work on AI-powered products, services, and innovation capabilities for ambitious organisations.
• Opportunities to deepen AI product craft, lead senior client relationships, and develop an external profile through speaking and writing.
• Collaborative, interdisciplinary environment focused on creativity, connection, and reflection.
• Respect for work-life balance and a flexible working approach within the in-person-first studio model.
• Projects focused on meaningful problems and using design as a force for good.

Hiring process

• Submit a CV, cover letter, and two or three work examples demonstrating product thinking and AI fluency.
• For each work example, describe the challenge, personal role, approach, and impact.