Growth Marketing Manager

Location: Boston, MA, US; hybrid work arrangement. Regular travel of approximately 25%, including weekends as needed.

Salary: $103,600–$176,400 annually, plus potential discretionary annual bonus and long-term incentive plan eligibility.

Company

hirify.global develops healthcare technology and solutions for blood management.

What you will do

• Design and lead integrated demand generation programmes across business units.
• Develop and optimise multi-channel campaigns that build awareness, engagement, pipeline, and conversion.
• Own campaign planning, execution, optimisation, scalable processes, and marketing automation.
• Manage events and tradeshows as strategic growth and engagement channels.
• Oversee the end-to-end lead lifecycle, including capture, segmentation, scoring, nurturing, and conversion.
• Manage marketing technology and data integrations between HubSpot and Salesforce, enabling performance reporting.

Requirements

• 8–10 years of experience in demand generation, growth marketing, or marketing operations, ideally in a B2B environment.
• 3–5 years of hands-on experience with marketing automation platforms such as HubSpot and CRM systems such as Salesforce.
• 3–5 years of experience managing website strategy, including SEO/GEO, conversion rate optimisation, user experience, and content-led demand generation.
• Proven ability to design and optimise multi-channel campaigns that drive pipeline and conversion.
• Experience managing the full lead lifecycle and a strong analytical mindset.
• Collaborative, results-driven approach with experience influencing stakeholders in a global environment.

Culture & Benefits

• Collaborative, diverse, and dynamic work environment.
• 401(k) with up to a 6% employer match and no vesting period.
• Employee stock purchase plan and potential long-term incentive plan participation.
• Flexible time off for salaried employees and paid sick time.
• Paid and floating holidays, parental leave, disability insurance, tuition reimbursement, and health and welfare benefits.