3 дня назад
Marketing Specialist (Telematics)
70 000 - 90 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Specialist (Telematics): Executing B2B demand-generation, partner marketing, and local campaigns for the US telematics business with an accent on PPC, lead generation, customer content, and campaign analytics. Focus on optimizing Google Ads and website conversions, developing sales enablement materials, and using performance insights to support direct and indirect growth.
Location: Atlanta, Georgia, United States; office-based five days per week
Salary: $70,000–$90,000 per annum
Company
is a global business providing sustainable mobility, connectivity, e-mobility, telematics, and technology solutions for businesses.
What you will do
- Execute digital demand-generation and PPC campaigns to generate high-quality B2B leads.
- Monitor and report on campaign performance, cost per lead, lead quality, return on investment, and marketing analytics.
- Support SEO, website conversion optimization, landing pages, and local US website content.
- Create customer success stories, case studies, testimonials, social content, sales enablement materials, and marketing collateral.
- Develop partner and channel marketing initiatives, including outbound campaigns and product launches.
- Collaborate with Sales, Product, and Central Marketing teams while providing market and competitor insights.
Requirements
- 2–5 years of marketing experience, ideally in B2B technology, SaaS, telecommunications, mobility, or related sectors.
- Hands-on experience with digital campaigns, lead generation, demand generation, PPC, social media, and marketing analytics.
- Ability to use data to measure performance and guide marketing decisions.
- Strong communication, stakeholder management, organization, and project management skills.
- Ability to work independently and take ownership of projects from concept through execution.
- Ability to work from the Atlanta office five days per week.
Nice to have
- Experience with CRM and marketing automation platforms such as Salesforce.
- Experience creating customer stories, case studies, and sales enablement content.
- Familiarity with Canva or other design tools.
- Experience in telematics, fleet management, mobility, IoT, or connected vehicles.
- Basic knowledge of SEO and website content management.
Culture & Benefits
- Health and wellbeing support services.
- Retail discounts.
- Friendly and collaborative culture.
- Opportunities for development and progression.
- Inclusive workplace focused on innovation, agility, and drive.
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