Head of Demand Generation

Location: Remote within the United States; listed locations include Texas, Philadelphia, and Ohio

Company

hirify.global builds tools and services for collecting, formatting, and delivering web data at scale for thousands of organizations and developers.

What you will do

• Own demand generation strategy across paid, organic, and email channels for self-serve PLG and enterprise product funnels.
• Define, track, and report on MQLs, SQLs, pipeline, conversion rates, CAC, and ROI.
• Manage and forecast the demand generation budget and optimize investment across channels and programs.
• Hire, coach, and develop a small team of demand generation marketers.
• Drive trial signups and subscriber conversion through Google PPC, SEO, AEO, experiments, and A/B testing.
• Build the marketing-to-sales handoff, support ABM campaigns, and coordinate messaging with Sales, BDRs, Account Executives, Developer Relations, and Content.

Requirements

• 8+ years of experience in demand generation, growth marketing, or revenue marketing, including at least 2 years in management.
• Experience scaling programs across self-serve/PLG and enterprise funnels, ideally including ABM.
• Deep hands-on expertise in Google PPC and SEO, with working knowledge of or demonstrated interest in AEO.
• Strong command of pipeline and funnel metrics, analytical rigor, and the ability to connect marketing activity to revenue outcomes.
• Experience with Sales/BDR collaboration, marketing automation platforms, CRM systems, and demand generation budget forecasting.
• Excellent communication, cross-functional collaboration, creativity, initiative, and commercial awareness.

Nice to have

• Previous experience in a SaaS or PaaS company supporting sales to enterprise accounts.
• Understanding of data harvesting and web crawling.

Culture & Benefits

• Remote work with freedom and flexibility.
• Self-motivated, progressive, and multicultural environment.
• Opportunity to work with open-source technologies and tools.