Demand Generation Principal (Workforce Solutions)

Location: Mountain View, California, or San Diego, California, United States

Salary: $205,000–$277,500 annually in Mountain View; $191,000–$258,500 annually in San Diego.

Company

hirify.global is a global financial technology platform whose products include TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own demand generation strategy and pipeline targets for Workforce and Payroll solutions in the mid-market segment.
• Build always-on install-base programs using product signals, lifecycle triggers, propensity modeling, segmentation, and tailored offers.
• Design cross-audience acquisition campaigns addressing payroll complexity, compliance, benefits, and workforce visibility.
• Coordinate product marketing, sales, customer success, and regional field marketing around shared target accounts and campaign plays.
• Orchestrate in-product, email, webinar, event, paid, and field channels into coherent customer journeys.
• Own measurement of sourced and influenced pipeline, attach rates, campaign ROI, and cohort conversion.

Requirements

• 10+ years of B2B demand generation, lifecycle, or growth marketing experience.
• Experience with install-base expansion and new-customer acquisition.
• Experience in HCM, payroll, workforce management, HR technology, or the ability to quickly master a new domain.
• Strong command of full-funnel campaign design, marketing automation, CRM, paid media, webinars, email, and attribution.
• Data-first approach to target-list development, experimentation, and pipeline-based spend management.
• Experience setting strategy and influencing product marketing, sales, and customer success at principal level.

Nice to have

• Experience marketing workforce, payroll, HCM, or adjacent HR-tech solutions.
• Strong understanding of mid-market workforce buying committees across HR, finance, and operations.

Culture & Benefits

• Competitive compensation package with performance-based rewards.
• Potential eligibility for cash bonus and equity rewards.
• Benefits provided under applicable company plans and programs.
• Regular pay-equity comparisons across ethnicity and gender categories.