VP, Omnichannel (Healthcare)

Location: Remote (US)

Company

hirify.global brings advisory, medical, and marketing capabilities together to improve healthcare access and patient outcomes.

What you will do

• Define enterprise omnichannel visions, multi-year roadmaps, customer engagement strategies, governance models, and operating standards for client portfolios.
• Lead integrated media activation across paid, owned, earned, CRM, field, point-of-care, social, search, email, websites, and emerging digital channels.
• Build Next Best Engagement capabilities, including decision engines for the next best action, channel, content, and time, using CRM, web, content, media, field, and sales signals.
• Own roadmaps for CDPs, CRM, marketing automation, journey orchestration, identity resolution, AI decision engines, data warehouses, reporting, content management, and personalization platforms.
• Lead customer journey design, data and analytics strategy, KPI frameworks, executive dashboards, and cross-functional experience optimization.
• Build and lead the Omnichannel Center of Excellence, mentor directors and senior managers, manage budgets, support business development, and sponsor transformation initiatives.

Requirements

• Executive-level experience in omnichannel marketing, digital strategy, media, CRM, customer engagement, or commercial excellence.
• 12–15+ years of relevant experience, including 7+ years leading cross-functional teams and enterprise-scale transformation initiatives.
• Deep pharmaceutical, healthcare, or life sciences marketing expertise, including HCP and patient engagement strategies.
• Experience scaling engagement capabilities across digital, CRM, media, field, and customer support channels.
• Strong knowledge of CDPs, CRM, marketing automation, AI, analytics, personalization, identity resolution, consent management, and first-party data strategies.
• Hands-on knowledge of Salesforce, Adobe Experience Cloud, Veeva CRM, Microsoft Dynamics, and privacy requirements including HIPAA, CAN-SPAM, TCPA, CCPA/CPRA, GDPR, UK GDPR, and the ePrivacy Directive.

Culture & Benefits

• Permanent, full-time remote work arrangement in the United States.
• Collaborative work across Media, Strategy, Creative, Medical, Commercial Operations, Sales, Analytics, Data Science, Technology, Client Services, Product, and Finance.
• Opportunity to establish omnichannel best practices and lead organizational education, training, and enablement.
• Opportunity to evaluate AI, generative AI, predictive analytics, automation, and emerging digital engagement technologies.