Product Marketing Manager (SaaS)

Location: Toronto, Ontario, Canada; the role can be performed from the office or home.

Company

hirify.global provides the hirify.global SmartRec SaaS platform for municipalities, community centers, nonprofits, businesses, and recreation organizations to manage registrations, memberships, facilities, finances, and community programs.

What you will do

• Own positioning and messaging for core product areas based on customer pain points.
• Plan and execute multi-channel product launches across email, in-product communications, social media, presentations, and webinars.
• Enable Sales and Customer Success with messaging, competitive intelligence, and objection-handling tools.
• Conduct customer interviews, research, and advisory groups to capture needs and feedback.
• Analyze product usage and turn insights into improved messaging, retention strategies, and customer-facing materials.
• Collaborate with Product Managers on roadmap validation, product discovery, beta phases, and go-to-market alignment.

Requirements

• 6+ years of experience in Product Marketing, ideally in a SaaS or sales-led technology environment.
• Proven success with go-to-market launches and cross-functional collaboration.
• Strong communication skills and the ability to simplify complex ideas into concise messaging.
• Experience working with enterprise customers through interviews and advisory groups.
• Ability to use data to produce actionable insights.
• Bachelor’s degree in Marketing, Business, or a related field.

Nice to have

• Experience with accounting software.
• Experience working with marketing technology partners and ecosystems.
• French fluency.

Culture & Benefits

• Competitive and progressive salary.
• Group RRSP employer contribution of up to 5% and group insurance for employees and families.
• $750 annual wellness allowance, Employee Assistance Program, and telemedicine.
• Flexible hours, four weeks of vacation, eight sick days annually, and year-round mini-Fridays.
• Professional development through workshops, communities of practice, training, Udemy access, and conference opportunities.
• Office or home working options, with the possibility of working abroad for up to three months per year subject to conditions.