Director, Product Marketing (AI)

Location: New York, New York, United States. Hybrid work model with onsite work at least 50% of the time for employees within commuting distance of a hirify.global office.

U.S. pay range: $173,000–$217,000 USD annually.

Company

hirify.global provides AI-powered governance, risk, and compliance SaaS solutions through the hirify.global One Platform.

What you will do

• Own end-to-end go-to-market strategy for hirify.global Boards across customer segments and regions.
• Develop positioning, messaging, value propositions, launch strategies, and competitive narratives.
• Translate product roadmaps, APIs, integrations, data, automation, security, and AI capabilities into customer value.
• Lead customer research, Voice of Customer initiatives, persona analysis, buying-committee research, and market intelligence.
• Enable Sales, Pre-Sales, Customer Success, and Marketing with product narratives, technical content, competitive intelligence, and battlecards.
• Establish KPIs and optimize campaigns, product adoption, expansion, pipeline, conversion, and revenue.

Requirements

• 8+ years of B2B SaaS or product marketing experience in a technology company.
• 5+ years in product marketing or technical product marketing with ownership of end-to-end GTM strategies.
• Strong technical aptitude across SaaS, APIs, integrations, data, automation, security, and AI/GenAI technologies.
• Experience developing AI/GenAI go-to-market strategies or marketing AI-enabled products.
• Experience marketing to SMB and/or mid-market customers and understanding differentiated buying journeys.
• Strong analytical, storytelling, written and verbal communication, executive presence, and cross-functional influence skills.

Nice to have

• Experience in GRC, governance, risk, compliance, legal technology, cybersecurity, or enterprise SaaS.
• Experience with product-led growth, self-service, digital acquisition, or usage-driven growth.
• Experience marketing to executives, General Counsels, Corporate Secretaries, CIOs, IT leaders, or security teams.
• Experience with generative AI, LLMs, AI agents, automation, analytics, pricing, packaging, monetization, or product-market fit.

Culture & Benefits

• Flexible work environment with hybrid collaboration.
• Comprehensive health benefits, generous time off, wellness programs, and meeting-free days.
• Global days of service and employee resources supporting diversity and inclusion.
• Office hubs across the United States, Canada, the United Kingdom, Ireland, Hungary, Germany, India, Singapore, and Australia.