Product Marketing Manager (Partnerships)

Location: Hybrid in Canada, based in Edmonton, Toronto, Vancouver, or Kitchener-Waterloo; office attendance at least 1 day per week

Salary: $98,300–$133,100 annual base salary, plus equity and benefits

Company

hirify.global provides SaaS software that helps small home service businesses quote, schedule, invoice, collect payments, and manage customer experiences.

What you will do

• Develop and execute go-to-market strategies for partner initiatives, including co-marketing campaigns, product launches, content, events, marketplace promotions, and demand generation.
• Build joint marketing plans and growth programs with technology, franchise, referral, and association partners.
• Create positioning, messaging, enablement resources, and marketing assets for partner solutions and integrations.
• Collaborate with Product, Partnerships, Sales, Marketing, Enablement, and Design to improve customer discovery and adoption of partner solutions.
• Gather customer, partner, competitive, and market insights to identify growth opportunities.
• Track integration adoption, marketplace engagement, partner-sourced pipeline and revenue, and campaign performance to optimize programs.

Requirements

• 4+ years of experience in partner marketing, product marketing, ecosystem marketing, or a related B2B SaaS go-to-market role.
• Experience with technology integrations, platform ecosystems, app marketplaces, or strategic technology partnerships.
• Proven experience developing and executing co-marketing programs with external partners.
• Strong positioning, messaging, integrated campaign, program management, and stakeholder relationship skills.
• Excellent written and verbal communication, data-driven decision-making, organization, and independent execution skills.
• Must be legally entitled to work in Canada and able to attend the office at least one day per week in an approved hub city.

Nice to have

• Experience with SaaS platforms where third-party integrations are central to the customer experience.
• Experience with franchise networks, referral programs, associations, app marketplaces, partner portals, or developer programs.
• Familiarity with Crossbeam and partner attribution methodologies.
• Experience working in a fast-growing company.

Culture & Benefits

• Transparent, inclusive, collaborative, and innovative work environment.
• Extended health benefits with fully paid premiums for body and mind.
• Matching contributions through RRSP, TFSA, or FHSA, plus stock options.
• Talent development, career coaching, learning, and leadership programs.
• Occasional travel for partner events.

Hiring process

• An in-person interview at the nearest hirify.global office may be required, with pre-approved travel expenses covered.
• Employment is conditional on successfully completing an identity-verification background check.