Senior Product Marketing Manager (B2B SaaS)

Location: Remote, based in Canada

Company

hirify.global uses an AI-powered matching process to connect candidates with partner companies and manage application screening.

What you will do

• Develop unified messaging and positioning across multiple products, personas, use cases, and industries.
• Partner with Product Management and Finance on product strategy, pricing, packaging, and value propositions.
• Design and execute go-to-market programs and launches, including narratives, assets, enablement, and post-launch measurement.
• Build launch-tiering frameworks, playbooks, sales resources, ROI tools, battlecards, and seller training.
• Apply product-led growth principles to self-serve discovery, adoption, conversion, and expansion.
• Gather customer, market, and competitive insights and use them to influence positioning, advocacy, and roadmap priorities.

Requirements

• 5–8 years of product marketing experience in enterprise B2B SaaS, ideally with solutions marketing experience.
• Experience connecting multiple products, personas, use cases, or industries into a cohesive narrative.
• Strong understanding of product-led growth, go-to-market programs, product launches, and product positioning.
• Exceptional writing, verbal communication, storytelling, editorial judgment, and strategic thinking skills.
• Ability to collaborate and influence stakeholders across Product, Marketing, Sales, Finance, and Customer teams.
• Ability to work remotely from Canada in a globally distributed environment; resume must be submitted in English.

Nice to have

• Experience with the Atlassian ecosystem and marketplace selling.
• Familiarity with marketplace listings, reviews, discovery, and buyer decision-making.

Culture & Benefits

• Remote-first work environment with optional in-person meetups and international office travel.
• Unlimited vacation in most locations.
• Health, dental, vision, and savings benefits.
• Work-from-home, training, and professional development reimbursement.
• Access to conferences, courses, mentorship programs, social activities, and team connection opportunities.
• Full-time employment with continued professional growth opportunities.

Hiring process

• hirify.global's AI-powered system reviews applications against the role's core requirements and shares a shortlist with the hiring company.
• Interviews, assessments, and final hiring decisions are managed by the partner company's internal team.