Marketing And Digital Automation Specialist (Digital Marketing Specialist)

Location: Remote from the Philippines, following New Zealand business hours

Salary: TBA and open, with the final amount determined by the client's discretion based on skills and experience.

Company

An established Auckland-based residential design and construction business specializing in architectural renovations, restorations, and extensions for heritage villas and character bungalows.

What you will do

• Build, manage, and optimize ActiveCampaign CRM automations, workflows, customer segments, and lead-nurturing sequences.
• Design and manage paid advertising campaigns across Facebook and Instagram, monitoring performance and improving return on investment.
• Create premium graphic assets, edit short-form videos, and manage content distribution across social media channels.
• Write conversion-focused copy, captions, newsletters, and promotional content while maintaining a consistent high-end brand voice.
• Prepare weekly marketing and lead-generation reports, track KPIs, and recommend data-driven improvements.
• Collaborate directly with the Company Director on long-term marketing strategy and operational execution.

Requirements

• Hands-on experience building and managing automations in ActiveCampaign.
• Proven experience managing paid social campaigns through Meta Ads Manager.
• Strong graphic design skills in Canva and video editing experience with CapCut.
• Excellent written and verbal English communication skills are required.
• Strong understanding of digital marketing funnels, customer journeys, and lead-generation frameworks.
• Excellent organizational and time-management skills, with the ability to work proactively and independently.

Nice to have

• Marketing experience in residential construction, architecture, luxury design, or real estate.
• SEO knowledge and WordPress website management experience.
• Experience setting up and optimizing Google Ads campaigns.
• Advanced use of AI tools such as ChatGPT for marketing and operational efficiency.

Culture & Benefits

• 100% remote work under an Independent Contractor Agreement.
• Full-time or part-time arrangement, with working hours to be confirmed.
• Working schedule aligned with New Zealand business hours.
• Opportunity to take long-term ownership of digital marketing infrastructure and automation.
• Direct collaboration with the Company Director.