Marketing Operations Specialist (Marketo)

Location: Fully remote, based in Mexico; must currently reside in Mexico. Candidates must have the legal right to work in Mexico without sponsorship now or in the future.

Company

hirify.global is a high-growth, PE-backed SaaS company providing a risk intelligence and response platform used by more than 4,000 clients to protect people and assets.

What you will do

• Build, QA, deploy, and optimize email and nurture campaigns in Marketo, including segmentation, personalization, A/B testing, deliverability checks, scheduling, and tracking.
• Maintain Marketo and Salesforce campaign infrastructure, workflows, templates, forms, lead routing, data quality, naming conventions, and campaign-member status mapping.
• Coordinate webinar and event programs, including registration setup, confirmation and reminder emails, platform configuration, lead handoff, and attribution tracking.
• Manage sales email sequences in Outreach and coordinate approvals across content, creative, lifecycle, events, product marketing, demand generation, sales, and web teams.
• Report on campaign performance, identify anomalies and list-quality issues, and use insights to improve engagement, conversion, and ROI.
• Pilot AI-aware automation and enrichment workflows in Clay while documenting repeatable processes for global campaign execution.

Requirements

• 2–3 years of experience in marketing operations, campaign management, demand generation, or email marketing, ideally in a B2B technology company.
• Hands-on experience with Marketo and experience using Salesforce, HubSpot, Zoho, or another CRM platform for emails, forms, lists, workflows, smart campaigns, and dynamic content.
• Experience with audience segmentation, list hygiene, email deliverability, QA, tracking, and campaign reporting.
• Strong organizational and project-management skills, with the ability to manage multiple campaigns, deadlines, and stakeholders.
• Ability to work independently and cross-functionally in a fast-paced environment.
• Exceptional English communication skills and the legal right to work in Mexico without sponsorship are required.

Nice to have

• Experience with Clay, account-based marketing, enrichment, data, or analytics tools.
• HTML/CSS skills for email troubleshooting.
• Familiarity with GDPR, email compliance, and high-volume marketing operations.
• Experience with LLMs and practical ideas for applying AI to operational work.

Culture & Benefits

• Competitive base salary with bi-monthly payroll and an annual company bonus.
• 100% employer-paid medical, dental, and vision coverage.
• Parental leave, Christmas bonus, vacation and holiday policy, and an additional vacation bonus.
• Monthly work-from-home stipend and all necessary equipment, including a laptop, monitor, and accessories.
• Mentorship, tech talks, career development sessions, recognition programs, and a global language immersion program.
• Collaborative, inclusive culture focused on customer impact, simplicity, teamwork, and meaningful work.