обновлено 1 день назад
Marketing Automation Specialist (AI)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Automation Specialist (AI) (Pardot, Salesforce): Building and optimising email and CRM campaigns, automated customer journeys, and multi-step workflows connecting marketing systems with an accent on segmentation, personalisation, deliverability, and campaign performance. Focus on designing AI-assisted workflow automation, improving journey logic, and solving data and targeting issues across Pardot, Salesforce, advertising platforms, and related tools.
Location: Eindhoven, North Brabant, Netherlands; Workplace: Hybrid
Company
B2B SaaS EdTech business providing engaging professional development solutions to individuals and organisations across Europe.
What you will do
- Run and optimise email and CRM campaigns, including nurture, onboarding, and retention flows.
- Build segmentation, personalisation, A/B tests, campaign calendars, and post-send reporting.
- Manage Pardot campaign setup, automation rules, engagement programmes, deliverability, and engagement monitoring.
- Collaborate with CRM and Lifecycle Marketing, Performance Media, Demand Generation, and RevOps teams on scoring models and journey logic.
- Design and document multi-step workflows connecting Pardot, Salesforce, advertising platforms, and other tools.
- Analyse campaign performance, identify data issues, and improve processes through structured testing and AI-assisted automation.
Requirements
- Experience in marketing automation, preferably with a specialist email marketing background.
- Hands-on experience with Pardot (Account Engagement).
- Detailed knowledge of Salesforce CRM and its integration with Pardot.
- Experience with Make.com or similar workflow automation tools, plus curiosity about AI tools such as Claude.
- Strong written and spoken English; English proficiency is required.
- Data-driven mindset with the ability to interpret results and make informed decisions across multiple parallel workstreams.
Nice to have
- Experience in digital advertising.
- Familiarity with LinkedIn and Google Ads.
- Dutch, German, or Spanish language skills.
Culture & Benefits
- Flexible hybrid work environment with a laptop provided.
- Competitive salary with a role-specific performance bonus.
- 25 days of paid holiday, travel budget, pension, and disability insurance.
- Unlimited access to professional development resources and MyAcademy.
- Mental coaching, themed events, team-building activities, and an annual paid volunteering day.
- Inclusive teams working across 10 European countries.
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